Conduent Senior Director, Marketing in Florham Park, New Jersey
Senior Director, Marketing
Conduent is the world's largest provider of diversified business process services with leading capabilities in transaction processing, automation, analytics and constituent experience. We work with both government and commercial customers in assisting them to deliver quality services to the people they serve.
We manage interactions with patients and the insured for a significant portion of the U.S. healthcare industry. We are the customer interface for large segments of the technology industry and the operational and processing partner of choice for public transportation systems around the world.
Whether it's digital payments, claims processing, benefit administration, automated tolling, customer care or distributed learning - Conduent manages and modernizes these interactions to create value for both our clients and their constituents. Learn more at www.conduent.com at https://conduent.taleo.net/enterprise/akirax/flex/www.conduent.com .
The Senior Director role is an integral part of the Marketing Function and supports the Financial Services and Healthcare Sector, providing leadership for planning and executing fully integrated marketing campaigns and sales support activities in support of driving awareness, consideration and sales.
Areas of focus include Healthcare and Insurance, Banking and Capital Markets, Pharma and Life Sciences, Provider, and Workers Compensation Services, therefore the candidate should have experience in these areas. The candidate should have a strong grasp of contemporary marketing strategies, tools, and techniques as well as deep knowledge trends impacting these industries. This role will work collaboratively with the Financial Services and Healthcare Sector leadership to define the marketing priorities and activities that accelerate the sales cycle. Experience in account-based marketing, digital demand generation, content management, thought-leadership development and event management are essential.
This position manages a small team of marketing professionals with a sizable budget.
Position Conduent as a technology-driven business process services company that is perceived as an innovative thought leader.
Maintain a constant interlock with Executive and Sales Leadership to set overall marketing strategy and direction as well as monitor business outcomes and attribution of sales to marketing initiatives
Manage people and program resources against budget targets and work collaborative across marketing teams and business units
Design, plan and execute marketing activities that drive pipeline and accelerate the sales cycle
Develop a strong knowledge of the Conduent platform offerings within Financial Services and Healthcare Sector to develop compelling, differentiated value propositions for each. Also understand all Conduent offerings to promote cross-selling.
Lead efforts around content development, sales enablement and event presence at major tradeshows
Manage internal and external (agency) resources on the execution of both new logo/nurture and ABM (account/deal specific) campaigns and related initiatives and program activations
Measure and report marketing ROI and assess against established goals.
Strong knowledge of Financial Services and Healthcare sector related marketing (buyer behavior, purchase cycles, trends, demand creation approaches, etc)
Bachelor’s degree is required; Business or Marketing degree is preferred. MBA or advanced marketing degree a plus.
Minimum of 10 years of experience in B2B marketing
English fluency; additional second language skills a plus
Team leader with ability to think strategically and motivate employees; proven experience defining and managing budget consisting of labor and program spend.
Collaborative team player with “can do” attitude, adaptable to fast-paced, changing environment; with ability to work closely and influence executive leadership and other stakeholders.
Highly creative with experience identifying target audiences and devising campaigns that engage, inform, and motivate buyers.
Must be strategic, detail oriented, and proactive with proven project management and verbal/written communication skills.
Strong understanding of current marketing technology and social platforms. Marketo, Domo, Salesforce.com with analytical skills to support performance analysis and reporting.
Conduent is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, creed, religion, ancestry, national origin, age, gender identity, gender expression, sex/gender, marital status, sexual orientation, physical or mental disability, medical condition, use of a guide dog or service animal, military/veteran status, citizenship status, basis of genetic information, or any other group protected by law. People with disabilities who need a reasonable accommodation to apply for or compete for employment with Conduent may request such accommodation(s) by clicking on the following link, completing the accommodation request form, and submitting the request by using the "Submit" button at the bottom of the form. For those using Google Chrome or Mozilla Firefox please download the form first: click here to access or download the form at https://downloads.conduent.com/content/usa/en/file/conduent-applicant-adaaa-referral-form.pdf
Primary Location United States-New Jersey-Florham Park
Organization Conduent Corporate
Unposting Date Jan 18, 2019, 11:59:00 PM
Req ID: 18022696