Conduent Marketing Manager - Automotive/Aerospace/Defense and Energy/Utilities/Oil/Gas in Florham Park, New Jersey

Marketing Manager - Automotive/Aerospace/Defense and Energy/Utilities/Oil/Gas

Description

Conduent is the world's largest provider of diversified business process services with leading capabilities in transaction processing, automation, analytics and constituent experience. We work with both government and commercial customers in assisting them to deliver quality services to the people they serve.

We manage interactions with patients and the insured for a significant portion of the U.S. healthcare industry. We are the customer interface for large segments of the technology industry and the operational and processing partner of choice for public transportation systems around the world.

Whether it's digital payments, claims processing, benefit administration, automated tolling, customer care or distributed learning - Conduent manages and modernizes these interactions to create value for both our clients and their constituents. Learn more at www.conduent.com .

Marketing Manager - Automotive/Aerospace/Defense and Energy/Utilities/Oil/Gas

Are you a marketer with deep knowledge and expertise in the Automotive, Aerospace, or Defense market or Energy, Utilities, Oil, and Gas? Do you have a passion for helping grow sales pipeline through integrated strategic marketing programs? Are you a high-performing professional with excellent writing and program management skills? If so, you might be a great fit for our team. We are looking for a self-starting Marketing Manager to help us develop and execute marketing programs for our business group that serves the Automotive/Aerospace/Defense and Energy/Utilities/Oil/Gas industries. The ideal candidate for this position has deep domain experience and expertise in these industries. Also critical are a positive attitude, a tireless work ethic in an environment of constant change, an enormous amount of curiosity and an insatiable appetite for learning and growth.

Responsibilities:

  • Create engaging content and cross-platform marketing programs designed to convey our value proposition and position Conduent for consideration within the Automotive/Aerospace/Defense industries as well as the Energy/Utilities/Oil/Gas industries.

  • Map out content and thought leadership strategies that support and extend marketing initiatives for all channels including online, social media, email, video and web and live events

  • Define and help execute key industry-specific demand generation campaigns for Conduent across the targeted industries and within targeted accounts; develop campaign strategies and themes, map different content types (“snackable” short form, long form, etc.) to different buyer stages

  • Ensure effective, branded marketing communications including the company website, print communication, and advertising for our business

  • Develop and manage Account-Based Marketing programs within defined accounts

  • Collaborate effectively with internal marketing team, sales, operations, business leadership, technology team, and external agencies

  • Develop and maintain strong understanding of competitive landscape to ensure appropriate management and execution of marketing and branding messaging in each market segment and industry

  • Proactively track, monitor, and analyze how the various marketing programs and initiatives are driving leads and building brand awareness

  • Other marketing responsibilities include event strategy, logistics planning, and execution; social media marketing activities

Desired Skills & Experience:

  • 5 years of relevant marketing experience required with 3 years’ experience with creating and running content marketing and demand generation campaigns

  • Strong communication and interpersonal skills, including excellent writing skills

  • Must have knowledge and experience marketing technology platforms and business services to diverse industries

  • Social media savvy and strong familiarity with the tone of social media (transparent, authentic); blogging experience is a plus

  • Experience with Salesforce.com, DOMO, webinar platforms and marketing automation tools like Marketo and Uberflip

  • A willingness to embrace change and experiment with new ideas

  • Demonstrated ability to manage delivery of projects in a cross-functional environment as well as the ability to multi-task in a multi-cultural environment

  • Ability to work independently and with various levels of management in our organization

Education:

BA/BS in Marketing, Communications, or Liberal Arts (MBA in marketing or communications is a plus)

Conduent is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, creed, religion, ancestry, national origin, age, gender identity, gender expression, sex/gender, marital status, sexual orientation, physical or mental disability, medical condition, use of a guide dog or service animal, military/veteran status, citizenship status, basis of genetic information, or any other group protected by law. People with disabilities who need a reasonable accommodation to apply for or compete for employment with Conduent may request such accommodation(s) by clicking on the following link, completing the accommodation request form, and submitting the request by using the "Submit" button at the bottom of the form. For those using Google Chrome or Mozilla Firefox please download the form first: click here to access or download the form at https://downloads.conduent.com/content/usa/en/file/conduent-applicant-adaaa-referral-form.pdf .

Job Marketing

Primary Location United States-New Jersey-Florham Park

Organization Conduent Corporate

Unposting Date Oct 15, 2018, 10:59:00 PM

Req ID: 18019692